Case Studies

Asahi Agency

Aqush (Coming Soon)

Century 21 SKY Japan (Coming Soon)

Client:

Asahi Agency

Project:

Social Media Program, Website Development

Services:

Social Media Planning/Activation, Content Development, Web Design/Programming

Strategy & Rational

Asahi Agency is a Tokyo-based marketing communications agency specializing in PR and advertisement for clients from across the globe.

The firm sought to redevelop their English and Japanese websites to celebrate the company’s 30th anniversary and also strengthen their online brand positioning.

Services & Key Activities

Concept Design developed a communications strategy utilizing updated online marketing elements and content.

In addition to the website, a social media program was created to further strengthen the brand presence and appeal as a leader for their industry to online communities. This program included comprehensive planning, selection of target audiences and social media platforms with the highest potential, the set up of the social media accounts, and training of Asahi Agency’s staff to effectively manage ongoing social media programs.

Online Platform Activities:
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Developing an English and Japanese website incorporating a Twitter feed and a Flickr photo gallery slideshow

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Set up and integration for social media platforms (Facebook fan page, Twitter, and LinkedIn)

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Social media monitoring and management tool set-up (Hootsuite)

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Staff training/consultation for social media planning and activities