Communications Planning

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I. Media Channels

As the first step for an effective marketing strategy, it is highly important to focus on the appropriate target audience and develop a creative message that will grab their attention.

Through this visual framework, we introduce our approach to developing strong creative messages, the types of information and processes involved.

When developing a creative message, you must think of the type of media channels that encircle the brand.

Media channels are mainly divided into four categories: Events, Print, Online, and Broadcasting.

Events consist of corporate events, consumer campaigns and promotions. Print consists of posters, magazines, newspapers, and newsletters. Online consists of websites, mobile sites, and interactive campaigns. Broadcasting consists of television and radio.

As you can see in this chart, all of these elements encompass the brand.

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Media Channels I Lifestyle Experiences I Consumer Touchpoints
The Brand Essence I The Complete Message System


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