Communications Planning

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II. Lifestyle Experiences

The next consideration is how the brand and consumer are connected through media and lifestyle.

The outermost elements represent the Lifestyle Experiences enjoyed by consumers.

Concept Design takes a holistic approach to understanding how lifestyle experience is derived from many sources, such as information from the media, or the exchanges between people, entertainment, shopping and music.

Therefore, this is not only a platform for traditional media, but it is a more broad and flexible interpretation that incorporates marketing strategy, campaign planning, and appropriate development of process frameworks to support those activities.

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Media Channels I Lifestyle Experiences I Consumer Touchpoints
The Brand Essence I The Complete Message System


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